Four ways we build—aligned with the live site.

Production software—not slideware. No budgets here; detailed previews live on Offerings.

The four starting points

Marketing site

Public site your team edits—fast, on-brand.

Speed + Core Web Vitals focus
SEO + analytics foundations
Forms → inbox or CRM

Landing lab

Campaign pages beside the main site.

One URL per push, clear CTA
Private previews pre-launch
Measurement you can cite

GTM workspace

Site + signed-in tools for marketing & ops.

Approvals + publish you trust
Leads in one spine
Mail next to records

Product & portal

When login, billing, or heavy logic is the product.

Monetization + entitlements
APIs, jobs, security to scope
Client-facing status & files

Milestones

Written milestones, approval checkpoints, and a clean hand-off so your team can own what ships.

Pass-throughs

Domains, seats, big API tiers—your accounts + receipts when possible.

Optional care

Keep-live + small changes in agreed buckets—not unlimited product.

Editorial support: optional drafting and QA from us—nothing customer-facing goes live until your team approves. Budgets stay in discovery conversations and statements of work—not on this overview.